KUALA LUMPUR, Malaysia, December 10, 2010 – After four days of intense competition amongst 19 student teams at the Autodesk PANORAMA Design Challenge Bootcamp, teams from New Zealand, Malaysia and China have emerged as overall in their respective categories. Co-organized by Malaysia’s Multimedia Development Corporation (MDeC), the competition was conceptualized by Autodesk, Inc. (NASDAQ: ADSK), a world leader in 3D design, engineering and entertainment software.For the 3D Animation category, Team Three Amigos of Massey University (New Zealand) walked away with the first prize. In the Innovation and Design category, Team Ar.Madilo of Universiti Teknologi Malaysia (Malaysia) won the prize for Architecture, Engineering and Construction, while Team Z-Tech with students from South China University of Technology and Da Lian University of Technology (China) won the prize for Manufacturing.
“Under the mentorship of industry professionals, we are elated to see the student teams blossom as they marry their creative minds and incredible talent. The students’ voracious appetite to learn and their ability to produce such high quality work in a short period is truly inspiring,” said Alissa Sykes, Director of Worldwide Education Marketing, Autodesk. “Through our broad suite of design software, coupled with inspirational platforms like PANORAMA, Autodesk is committed to accelerating better design by empowering the imaginations of future designers in Asia Pacific.”
The Autodesk PANORAMA – Asia Pacific Design Challenge 2010 saw over 3,000 submissions from ten countries in Asia – Australia, China, Hong Kong, India, South Korea, Malaysia, New Zealand, Philippines, Singapore, and Taiwan. 19 student teams were shortlisted to compete at the Autodesk PANORAMA Animation Bootcamp 2010 held at the MSC Innovation Centre in Cyberjaya from December 7 to 10, 2010. There, they were mentored by industry professionals from Addeem Multimedia, Lucasfilm Singapore, Al Jazeera Children’s Channel, Titane Design Consultant, and HOK Architects, who imparted invaluable skills and coached the students to refine their original submissions for the final judging round.
Ng Wan Peng, Chief Operating Officer, MDeC, said, “We at MDeC are proud to be partners of the first-ever Autodesk PANORAMA held in Malaysia. This strategic partnership further solidifies our commitment to identify, develop and equip the next generation of creative talent in Malaysia, as we move towards achieving a high-income, knowledge-driven, digital economy. It is MDeC’s hope that this regional program will continue to grow and accelerate the incubation of world-class creative talent.”
In addition to providing the finalist teams with regional exposure, the winning teams’ original productions will be profiled on the Autodesk PANORAMA website, and vignettes of the finalists’ experience at the Autodesk PANORAMA Design Challenge Bootcamp will be aired on Animax in January 2011.
Team Three Amigos of Massey University (New Zealand), who won the 3D Animation category was mentored by Sam Lei Wong, Head of CG & VFX / CG Producer at Addeem Multimedia in Malaysia with more than 13 years of experience in VFZ, Motion Design, Games and Animation series.
Team Z-Tech of South China University of Technology and Da Lian University of Technology (China), winner of the Innovation and Design category for Manufacturing was coached by Alain Chan, co-founder of Titane Design Consultants, who has been actively involved in product design and the development of commercial and innovative products ready for the mass consumer market for the last 14 years.
Winner of the Innovation and Design category for Architecture, Engineering and Construction, Team Ar.Madilo of Universiti Tekonologi Malaysia (Malaysia) was coached by Lee Miller who is the Vice President and the Director of BIM Services for HOK Architects and has worked in the Architecture, Engineering, Construction (AEC) industry for nearly 15 years.
“PANORAMA was a rewarding and eye-opening experience for us. Working with our mentors at the bootcamp helped us hone our skills and take our work to the next level in a matter of days. We are very grateful to Autodesk and MDeC for this special opportunity to be coached by the best in the industry,” said Zou Rui and Chong Wan Hui, representatives from Team Z-Tech and Team Ar.Madilo respectively, Winners in the Design and Innovation Category. “The competition was an unforgettable experience for us, and we look forward to applying what we’ve learnt in our professional careers. The exposure and new skills we picked up have most definitely equipped us better for a professional career in animation, and we are very excited to be able to share our final product with the world,” Shinji Dawson from Team Three Amigos, Winner in the 3D Animation Category added.
About Autodesk PANORAMA – Asia Pacific Design Challenge
Now in its second year, the Autodesk PANORAMA — Asia Pacific Design Challenge is an annual contest for young animators and design students to test their skills and creative mettle against fellow peers.
Now in its second year, the Autodesk PANORAMA — Asia Pacific Design Challenge is an annual contest for young animators and design students to test their skills and creative mettle against fellow peers.
Conceptualized by Autodesk, the contest is co-organized with public and private sector partners and open to students aged 18 and over in Australia, China, Hong Kong, India, Malaysia, Philippines, South Korea, Taiwan, Thailand, New Zealand and Singapore. Participant teams are invited to submit original animated short films and digital design projects created with Autodesk software for a chance to be selected to represent their country at the finals of the contest – the Autodesk Design Challenge Bootcamp. The Bootcamp will see teams refine their submissions under the mentorship of professionals from industry-leading companies before a final judging round to choose the winners, who will have their original designs profiled on the Autodesk Website.
Autodesk sponsors innovative programmes like Autodesk PANORAMA — Asia Pacific Design Challenge to inspire innovation, creativity and sustainable design among the next generation of design professionals
For additional information, please visit www.apac-panorama.com.
About MSC Malaysia
MSC Malaysia is the national initiative spearheaded by the Malaysian Government to develop and promote the information and communications technology (“ICT”) industry. A test-bed for the global ICT industry, MSC Malaysia provides a conducive, enabling environment designed to facilitate companies to harness their full potential.
MSC Malaysia is the national initiative spearheaded by the Malaysian Government to develop and promote the information and communications technology (“ICT”) industry. A test-bed for the global ICT industry, MSC Malaysia provides a conducive, enabling environment designed to facilitate companies to harness their full potential.
With its ideal business environment, coupled with availability of talent resources, MSC Malaysia has attracted participation from major global ICT companies to develop and host their leading-edge technologies in the MSC Malaysia Cybercities and Cybercentres. MSC Malaysia also provides the ideal growth environment for Malaysian ICT small and medium enterprises to transform themselves into world-class companies.
Steering the development of this initiative is the Multimedia Development Corporation (“MDeC”) a Government implementation agency driving the MSC Malaysia vision of an innovation-led, knowledge-rich and progressive society and nation.
For more information, please go to www.mscmalaysia.my.
About Autodesk
Autodesk, Inc. is a leader in 3D design, engineering and entertainment software. Customers across the manufacturing, architecture, building, construction, and media and entertainment industries – including the last 15 Academy Award winners for Best Visual Effects – use Autodesk software to design, visualize, and simulate their ideas. Since its introduction of AutoCAD software in 1982, Autodesk continues to develop the broadest portfolio of state-of-the-art software for global markets. For additional information about Autodesk, visitwww.autodesk.com.
Autodesk, Inc. is a leader in 3D design, engineering and entertainment software. Customers across the manufacturing, architecture, building, construction, and media and entertainment industries – including the last 15 Academy Award winners for Best Visual Effects – use Autodesk software to design, visualize, and simulate their ideas. Since its introduction of AutoCAD software in 1982, Autodesk continues to develop the broadest portfolio of state-of-the-art software for global markets. For additional information about Autodesk, visitwww.autodesk.com.
Autodesk and AutoCAD are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Academy Award is a registered trademark of the Academy of Motion Picture Arts and Sciences. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.
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